Diamond Phurin Pansri (Bhuryhn)
A Thai international media manager and art director based in Malaysia.
Hello, I am Phurin Pansri, a multidisciplinary professional and freelance art director widely known by my creative alias, Bhuryhn. Currently based in Kuala Lumpur, Malaysia, I specialize in blending science, visual arts, and digital media management. My journey began with a strong analytical foundation at Princess Chulabhorn Science High School Mukdahan from May 2017 to March 2020. Following this, I earned a Bachelor of Science with First Class Honours in Biomedical Communication from the Faculty of Medicine at Khon Kaen University in Thailand, graduating in March 2024. This unique academic background taught me how to translate complex medical knowledge, such as anatomy and pathology, into accessible visual media using medical illustration and analytical thinking.
Today, I apply my strategic skills as an International Media Manager. In this role, I help guide the content direction and SEO strategy for our English platforms, while also supporting our onsite team and daily operations in Malaysia. To ensure our content reaches the right audience effectively, my work heavily involves content strategy, editorial thinking, information architecture, audience intent mapping, and cross team coordination. I am also experienced in SEO and search behavior analysis, digital publishing workflows, content governance, process design, and knowledge systems design.
Outside of my corporate career, I enjoy exploring my creative side as a freelance art director. I am truly grateful to have had the opportunity to design album art, corporate identity, and visual identities for highly acclaimed Thai music artists, including YENTED, YEW, and Mirrr. I enjoy working across various creative mediums, focusing on graphic design, art direction, typography, motion graphics, 3D medical modeling and animation, photography, cinematography, video editing, and UI design.
Whether I am planning a digital publishing workflow or designing a piece of creative artwork, my core goal is to communicate clearly, connect with people, and turn complex ideas into something accessible and meaningful.